How to Cite
Pérez P., N. C. (2011). Plastic signification of typography from the perspective of visual semiotics. Kepes, 8(7), 269–288. Retrieved from https://revistasojs.ucaldas.edu.co/index.php/kepes/article/view/458

Authors

Natalia Carolina Pérez P.
natperez@uniboyaca.edu.co

Abstract

Abstract: Think typography from graphic design and semiotics is something that, although some parameters have been established, is not possible yet to talk clearly aboutt since there is not a clear semiotic orientation that explains how the plastic signification of typography is generated. This presentation aims to show how typography in its linguistic dimension, particularly from its visual dimension, has a high communicative value and through the signifier- ignification relation and some codes that guide it, allow the identification of what could be called a typographic plastic semiotics. This, considering that typography, from its visual characteristics develops a communicative and aesthetics function, and that, besides allowing the reading process, it can generate significations that to a certain degree, can favor the interpretation of a text.

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