Crítica a la mediación cultural del diseño

Abstract

Design could be defined today as a discipline which, immersed in the processes of creation, production and dissemination of its objects of use, is concerned with transforming the environment in which relationships, values and lifestyles of people who acquire these objects are developed. The ability to design objects that satisfy the needs and that influence on the habits, behaviors, and forms of interaction of those who consume them through semiotic constructions inoculated in them, provide them with a meaningful rhetoric potential that puts them as intercessors between the producers and the recipients. However, those constructions tend to be pointed out pejoratively because they manipulate the very society they influence. Hence, a group of sociologists, supported in the ethical nature of who is in charge of such mediation, see the role of design more as a dispensable factor of an economic system that manages them and less as the place of the satisfaction of human needs. The methodological structure on which this article is written is based on a bibliographic tracking with a dual approach: a sociological approach and a project approach. The authors, who put themselves in dialogue, defend the visions of the same concept making clear their liminal and different points of view. The methodological instances of this documentary journey respect the language of the sources and their enunciation contexts, and are concretized in the initial description, in the substitute correlation and in the final argumentation. The inferences posed here result in a reduction on the importance of the theoretical postures involved in this debate which shed light on those places where the premises of sociologists and design critics Jean Baudrillard and Wolfgang Fritz Haug appear to close in a hermetic and absolute manner.

Keywords:

Diseño

necesidades

objetos

signos

valor de uso

Design

needs

objects

signs

value in use

References

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