Diseño y valor. Apuntes para un estudio de las teorías del valor y las teorías del diseño

Abstract

Since the eighties of the last century, general theories of design have suffered from a dependence on the idea of value. This article proposes a review of the possibility that theories of value (whether monetary, economic-cultural or humanitarian) can be established as a foundation for design theories. It is divided into two sections that respectively address the current context of theses on design and the problem of objectification. The debate between the unity of the sign (refer) and submission to contextuality —which semiotic theories left pending— is repeated in these assumptions about value. Values are affirmed as an attitude prior for attention to the singular unity of what is valued, and, however, they always require contextual certification, whether through quantification, transmutation or based on moral approaches. As a final suggestion, we remember the recourse to the primal (the primitive, the expressive, the religious, the functional, etc.) that previous design theories had used. This resource could be recovered by resorting to the initial moment of the logic of the design procedure, that is, the previous contents would not be values but fantasy, a daydream that has not yet become an image. Fantasy, although still diffuse, has the necessary concreteness so that the reflection procedures of projecting can be applied.

Keywords

Aesthetics

decision

design

obsolescence

theory

value

References

Anders, G. (2011). La obsolescencia del hombre. I. Sobre el alma en la época de la segunda revolución industrial. Pre-textos (J. Monter, Trad.). Pre-textos.

Archer, L. B. (1986). Què se n’ha fet de la metodologia del disseny? En: Temes de Disseny, (1), 61 - 66..

Bachelard, G. (2002). La poética del espacio. (E. Champourcin, Trad.) Fondo de Cultura Económica.

Braidotti, R. (2020). Coneixement posthumà. ATMArcadiam SL.

Clavería, N. (2020). We will be. Diseño y diversidad cultural. III Simposi de la FHD. To be or not to be. El papel del diseño en la construcción de identidades, Barcelona, España CLAVERIANoemí. pdf (historiadeldisseny.org)

De Saussure, F. 1989). Curso de lingüística general. (M. Armiño, Trad). Ediciones Akal, S.A.

Eco, U. (1994). Signo. (F. Serra, Trad.). Editorial Labor, S.A.

Floridi, L. (2016). Tolerant Paternalism: Pro-ethical Design as a Resolution of the Dilemma of Toleration. Science and Engineering Ethics 22(6), 1669–1688. https://doi.org/10.1007/s11948-015-9733-2

Gatica, P. (2018). Dinámica teórica del fundamento emocional (lo vivo) en el diseño (lo cultural). RChD: creación y pensamiento, 3(4), 1-9. https://doi.org/10.5354/0719-837X.2018.49519

Groys, B. (2005). Sobre lo nuevo. Ensayo de una economía cultural. (M. Fontan, Trad.). Ed. Pretextos.

Hartshorne, Ch. & Weiss, P. (Eds.). (1931). Collected Papers of Charles Sanders Peirce. 1. Harvard University Press.

Jappe, A. (2019). La sociedad autófaga. Capitalismo, desmesura y autodestrucción. (D. Sanroman, Trad.). Ed. Pepitas de Calabaza.

Jonas, H. (2004). El principio de responsabilidad. Ensayo de una ética para la civilización tecnológica. (J. Fernández, Trad.). Herder Editorial, S.L.

Krippendorff, K. (2006). The Semantic Turn. A new foundation for design. Taylor & Francis Group.

Lan, L., Zhu, Q. & Liu, Y. (2021). The Rule of Virtue. A Confucian Response to the Ethical Challenges of Technocracy. Science and Engineering Ethics 27, 64. https://doi.org/10.1007/s11948-021-00341-6

Moholy-Nagy, L. (1947). Vision in Motion. The Wisconsin Cuneo Press.

Rawsthorn, A. (2021). El diseño como actitud. (D. Giménez, Trad.). Editorial Gustavo Gili, S.L.

Peirce, C. S. (1988). El hombre, un signo. El pragmatismo de Peirce. (J. Vericat, Trad.). Crítica.

Ricard, A. (2003). En resumen… Angle Editorial.

Scholz, R. (2021). Capital y patriarcado. La escisión del valor. (C. Navarro, J. Maiso, P. Faúndez y J. A. Zamora, Trads.). Ediciones mimesis (feminarias) y Pepitas de Calabaza.

Smith, A. (1994). La riqueza de las naciones (libros I, II, III y selección de los libros IV y V) (C.Rodríguez, Trad. ). Alianza Editorial.

Swift, J. (2012). La batalla entre antiguos y modernos. (parcial). (Trad. C. Serra, Trad.) Olañeta Editor.

van Wynsberghe, A. & Robbins, S. (2014). Ethicist as Designer: A Pragmatic Approach to Ethics in the Lab. Science and Engineering Ethics. 20 (4), 947-961. https://doi.org/10.1007/s11948-013-9498-4