La ciudad en el espejo: tú, yo, y el otro1 Reflexiones respecto al diseño gráfico como actor en el paisaje urbano y la evolución de la identidad de la ciudad con base en las interacciones iconosemióticas. Caso: Mérida, Venezuela.

Abstract

Abstract

Based on the theoretical proposal of cultural model and iconic interference associated with a definition of culture, a prototypical model is proposed for publicity signs in the historic part of the city of Merida, Venezuela, as a context for the observation of patterns in relation to the principles of cultural interaction. This structure corresponds to the semiotics proposal submitted by Mangieri (2007), and consists in understanding images as symbolic bridges or semiopragmatic and performative operators between different cultures, proposed from the spatial-temporal coincidence of diverse cultural models, which generate crossinterference processes. This postulate starts off from a theoretical and operational framework that links two cultural contexts, one defined as a culture transmitter, and the other as a receiving culture, which are related by certain contractual principles that enable their integration, namely the controversial principal, contractual principle, seductive principle and action principle. 

Keywords:

diseño

identidad

ciudad

modelos

semiología

íconos

design

identity

city models

semiology

icons

References

Lotean, Y. (1993). Cultura y explosión. Barcelona: Editorial Gedisa.

Mangieri, Rocco. (2007). Modelos Culturales e Interacciones Icónicas. Ponencia presentada en el congreso Internacional de Semiótica Visual. International Association for Visual Semiotic Studies. IAVSS. Istanbul, Turquía.
Nicolls, Sallie. (1989). Jung y el Tarot. Un viaje arquetípico. Barcelona: Editorial Kairos.

Silva, Armando. (1992). Imaginarios Urbanos. Bogotá, Colombia: Tercer Mundo Editores.

Otras fuentes
Icograda Education Manifesto. (1999). En: http://www.agda.agda.com.au/ education/scholarships/99227Icogr.html