Ecodiseño y color. Una propuesta de innovación y aproximación metodológica

Abstract

Eco design methodology, applied to the design of objects, has currently reached a new height with numerous brands and companies that transform the reduction of environmental impacs into the design stages as an added value to the development of their products. However, regarding the use and application of color in these new lines of objects, very little has been analyzed or roposed or even approached from the academicscircles. It is the designer who conceptualizes andd gives qualities to an object as it is, among others, color. Within the framework of the new paradigm of sustainability and design work it would seem that the color theme is only associated with chromatic scales whict lead to neutral colors or to a social imaginary which would bensurrounded by color green. From the research project “Innovation and development of products based on ITSPV unusedsobjects” further analysis and methodological approach opens which puts color as part of the design proces, within the options to be chosen and researched by designers, respecting the nature of the eco design approach, but considering the chromatic quality of the objects .In this article some products and works are presented where color and eco design get closer to generate a new methodology based on creativity, chromaticity, cultural identity and the reduction of environmental impact in the design process.

Keywords:

Color y diseño

cromaticidad

ecodiseño

innovación

metodología

Color and design

chromaticity

eco-design

innovation

methodology

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