DOI: 10.17151/kepes.2022.19.26.3
Cómo citar
Ruiz Córdoba, S., & Maya, J. . (2022). Heurísticos estéticos para el diseño: determinantes perceptuales y estándares absolutos de belleza. Kepes, 19(26), 55–98.


Stefany Ruiz Córdoba
Universidad EAFIT
Perfil Google Scholar
Jorge Maya
Universidad EAFIT
Perfil Google Scholar


La extracción y formalización de heurísticos de diseño utilizados en el diseño es un área de investigación cada vez más importante debido a sus múltiples posibilidades de aplicación, especialmente para los profesionales del diseño. Sin embargo, la mayor parte de la atención se ha enfocado al diseño de heurísticos para diseñar la funcionalidad, usabilidad o arquitectura del producto, tres tareas de diseño en las que ya se han utilizado con éxito muchos
métodos. Por el contrario, el diseño estético es un área donde la intuición es el método predominante para buscar la generación de placer estético para el usuario. Existen algunos métodos, pero son de naturaleza descriptiva, en los que se indica qué hacer, pero sin explicar cómo hacerlo. Para abordar este problema, este artículo describe un método para extraer y validar un conjunto de 223 heurísticos de diseño estético obtenidos de libros de texto y literatura científica. Estos heurísticos fueron validados mediante el análisis de 50 productos ganadores de premios de diseño; 123 fueron coincidentes y 36 nuevos. De los 123, se seleccionaron al azar 46 heurísticos y se validaron mediante el análisis de la concordancia entre evaluadores de una encuesta
de expertos (n = 24). 

Arnheim, R. (1974). Entropy and art: an essay on disorder and order. University of California Press.

Balcetis, E., & Lassiter, G. D. (2010). Social psychology of visual perception. Psychology Press.

Badke-Schaub, P., & Eris, O. (2014). A theoretical approach to intuition in design: Does design methodology need to account for unconscious processes? In An anthology of theories and models of design (pp. 353-370). Springer.

Bar, M., & Neta, M. (2006). Humans Prefer Curved Visual Objects. Psychological Science, 17(8), 645-648.

Berlyne, D. E. (1966). Curiosity and exploration: animals spend much of their time seeking stimuli whose significance raises problems for psychology. Science, 153(3731), 25-33.

Blijlevens, J., Thurgood, C., Hekkert, P., Chen, L.L., Leder, H., & Whitfield, T. W. A. (2017). The aesthetic pleasure in design scale: The development of a scale to measure aesthetic pleasure for designed artifacts. Psychology of Aesthetics, Creativity, and the Arts, 11(1), 86-98

Bloch, P. H. (1995). Seeking the ideal form: Product design and consumer response. Journal of Marketing, 59(3), 16.

Bloch, P. H., & Richins, M. L. (1983). A theoretical model for the study of product importance perceptions. Journal of Marketing, 47(3), 69.

Boselie, F., & Leeuwenberg, E. (1985). Birkhoff revisited: Beauty as a function of effect and means. The American Journal of Psychology, 98(1), 1.

Cadavid, A., Ruiz-Córdoba, S. & Maya, J. (2016, Jun. 27-30). Extracting Design Aesthetic Heuristics from Scientific Literature. In Proceedings DRS 50th Anniversary Conference. Retrieved on 9 September 2021 from

Calle-Escobar, M., Mejía-Gutiérrez, R., Nadeau, J., & Pailhes, J. (2014). Heuristics-based design process. International Journal on Interactive Design and Manufacturing (Ijidem), 10(4), 369-386.

Camgöz, N., Yener, C., & Güvenç, D. (2002). Effects of hue, saturation, and brightness on preference. Color Research and Application, 27(3), 199-207.

Cila, N. (2013). Metaphors we design by: The use of metaphors in product design. [Master of Science in Industrial Design, Middle East Technical University geboren te Bursa, Turkey.]

Creusen, M. E. H., Veryzer, R. W., & Schoormans, J. P. L. (2010). Product value importance and consumer preference for visual complexity and symmetry. European Journal of Marketing, 44(9/10), 1437-1452.

Crilly, N. (2011). Do users know what designers are up to? Product experience and the inference of persuasive intentions. International Journal of Design, 5(3), 1-15.

Crilly, N., Moultrie, J., & Clarkson, P. (2004). Seeing things: consumer response to the visual domain in product design. Design Studies, 25(6), 547-577

Crozier, R. (1994). Manufactured pleasures: psychological responses to design. Manchester University Press.

Desmet, P. M. A., & Hekkert, P. (2007). Framework of product experience. International Journal of Design, 1(1), 57-66.

Duke, J.S. (1992). Aesthetic response and social perception of consumer product design. [Doctoral thesis Texas Tech University].

Dutton, D. (2005). Estética y psicología evolucionista. Artes La Revista Universidad de Antioquia,5(9),74–87.

Eissen, K., & Steur, R. (2014). Sketching product design presentation. BIS Publishers.

Elam, K. (2001). Geometry of design: studies in proportion and composition. Princeton Architectural Press.

Fechner, G. (1876). Vorschule der Aesthetik. Vol.1. Breitkopf & Härtel.

Fiore, A. (2010). Understanding aesthetics for the merchandising and design professional (2nd ed.). Professional. A&C Black.

Gigerenzer, G., & Todd, P.M. (1999). Simple heuristics that make us smart. Oxford University Press.

Goldstein, E B. (Ed.). (2010). Encyclopedia of perception. Vol.1. Sage.

Grammer, K., Fink, B., Mller, A. P., & Thornhill, R. (2003). Darwinian aesthetics: Sexual selection and the biology of beauty. Biological Reviews, 78(3), 385-407.

Hammill, F. (2010). Sophistication: a literary and cultural history. Liverpool University Press.

Hannah, G. G. (2002). Elements of design: Rowena Reed Kostellow and the structure of visual relationships. Princeton Architectural Press.

Hekkert, P. (2014). Aesthetic responses to design: a battle of impulses. In P. P. L. Tinio & J. K. Smith (Eds.), The Cambridge Handbook of the Psychology of Aesthetics and the Arts (1st ed., pp. 277-299). Cambridge University Press.

Hekkert, P.P.M. (1995). Artful Judgements: A psychological inquiry into aesthetic preference for visual patterns. [Doctoral Thesis University of Delft] TUDelft.

Jordan, P. W. (2002). Designing pleasurable products: an introduction to the new human factors (First paperback edition).Taylor & Francis Group.

Kimball, M. A. (2013). Visual design principles: An empirical study of design lore. Journal of Technical Writing and Communication,43(1), 3-41.

Kitchenham, B. (2004). Procedures for performing systematic reviews (Keele University. Technical Report TR/SE-0401).

Lakoff, G. & Johnson, M. (1980). Metaphors we live by. University of Chicago Press.

Matzler, K., & Hinterhuber, H. (1998). How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment. Technovation,18(1), 25-38.

Muller, W. (2001). Order and meaning in design. Boom Koninklijke Uitgevers.

Ncube, L. B., & Crispo, A. W. (2007). Toward meaningful learning in a global age: How Gestalt principles can facilitate Organization Of student learning of product lifecycle management concepts. 2007 37th Annual Frontiers In Education Conference - Global Engineering: Knowledge Without Borders, Opportunities Without Passports, S4D-9-S4D-14.

Nisbett, R. E., Krantz, D. H., Jepson, C., & Kunda, Z. (1983). The use of statistical heuristics in everyday inductive reasoning. Psychological Review, 90(4), 339-363.

Padovan, R. (1999). Proportion: philosophy, science and architecture. London.

Postrel, V. I. (2003). The substance of style. Harper Collins.

Potter, S., Culley, S. J., Darlington, M. J., & Chawdhry, P. K. (2003). Automatic conceptual design using experience-derived heuristics. Research in Engineering Design,14(3), 131-144.

Puhalla, D. (2011). Design elements, form & space: a graphic style manual for understanding structure and design. Rockport Pub.

Rahim, A. & Hina, J. (2007). Elegance. Vol.33. John Wiley & Sons.

Rodríguez Ramírez, E. (2014). Industrial design strategies for eliciting surprise. Design Studies, 35(3), 273-297.

Rose, G. (2016). Visual methodologies: an introduction to researching with visual materials. Sage.

Schifferstein, N.J. Hekkert, P. (2011). Product experience. Elsevier.

Smith, B., & Ehrenfels, C. (Eds.). (1988). Foundations of gestalt theory. Philosophia Verlag.

Tinio, P. P. L., & Smith, J. K. (Eds.). (2014). The cambridge handbook of the psychology of aesthetics and the arts (1st. ed.). Cambridge University Press.

Tonetto, L.M. & Tamminen, P. (2015). Understanding the Role of Intuition in Decision-Making When Designing for Experiences: Contributions from Cognitive Psychology. Theoretical Issues in Ergonomics Science 16 (6), 631-42.

Veryzer Jr, R.W. (1993). Aesthetic response and the influence of design principles on product preferences. Advances in Consumer Research in L. McAlister & M.L. Rothschild (Eds.). NA - Advances in Consumer Research Vol. 20 (pp. 224-228), Association for Consumer Research.

Veryzer, R., & Borja de Mozota, B. (2005). The impact of user-oriented design on new product development: an examination of fundamental relationships. Journal of Product Innovation Management, 22(2), 128-143.

Wagemans, J., Elder, J., Kubovy, M., Palmer, S., Peterson, M., Singh, M., & Von der Heydt, R. (2012). A century of gestalt psychology in visual perception: I. Perceptual grouping and figure–ground organization. Psychological Bulletin, 138(6), 1172-1217.

Wallschlaeger, C., Busic-Snyder, C., & Morgan, M. (1992). Basic visual concepts and principles for artists, architects, and designers. Wm. C. Brown Publishers.

Wertheimer, M. (1938). Laws of organization in perceptual forms. In W. D. Ellis (Ed.), A source book of Gestalt psychology (pp. 71-88). Trubner & Company.

Yilmaz, S., Seifert, C. M., & Gonzalez, R. (2011). Design heuristics: Cognitive strategies for creativity in idea generation. En J. S. Gero (Ed.), Design Computing and Cognition ’10 (pp. 35-53). Springer Netherlands.

Yilmaz, S. (2010). Design Heuristics. [Doctor of Philosophy (Design Science) University of Michigan] Deep blue documents.

Zelanski, P. Fisher, M. (1984). Design Principles and Problems. Holt McDougal.


Los datos de descargas todavía no están disponibles.
Sistema OJS - Metabiblioteca |