DOI: 10.17151/kepes.2022.19.26.2
Cómo citar
Hernández Betancur, J.-E., Montoya, L. A., & Montoya Restrepo, I. (2022). Una aproximación al momento de la decisión estratégica organizacional en el desarrollo de nuevos productos. Kepes, 19(26), 19–53. https://doi.org/10.17151/kepes.2022.19.26.2

Autores/as

Juan-Esteban Hernández Betancur
Tecnológico de Antioquia
juan.hernandez41@tdea.edu.co
Perfil Google Scholar
Luz Alexandra Montoya
Universidad Nacional de Colombia
lamontoyar@unal.edu.co
Perfil Google Scholar
Iván Montoya Restrepo
Universidad Nacional de Colombia
iamontoyar@unal.edu.co
Perfil Google Scholar

Resumen

Propósito: Explicar el comportamiento del momento de la decisión estratégica desde un enfoque organizacional, en particular desde la integración interfuncional presente en el proceso de desarrollo de nuevos productos. Diseño: La metodología se centra en la simulación basada en agentes, particularmente utilizando el software NetLogo. Se desarrollaron experimentos virtuales para identificar el efecto de las interacciones de los agentes entre sí y con el entorno. Resultados: La presencia de información previa y la disposición de las reuniones de interacción entre departamentos en los procesos de integración interfuncional tienen un impacto decreciente en el número de pasos necesarios para llegar a un acuerdo, pero la cantidad de interacciones decisionales necesarias no se ve afectada. Limitaciones: La comprensión del momento de la decisión que se realiza dentro de este proceso
de investigación se concentra en el enfoque organizativo del desarrollo de nuevos productos. Es interesante contrastar los resultados con otros enfoques organizativos y con estudios sobre casos reales. Originalidad: Aplicación de la simulación basada en agentes sobre la comprensión funcional del momento de la decisión estratégica en el contexto organizacional. 

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