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Abstract
In the last two decades, the emergence of social protests in the coffee-producing zone have awaken various questionings in the understanding of a region, that has been seen, excluding the bipartisan violent period, as being economically well - off due to the wealth derived from the coffee production, and socially harmonious as an effect of the social organization installed by the Federación Nacional de Cafeteros (National Federation Of Coffee-Growers). This image of harmony and prosperity has become weak due to the crisis which the coffee industry is experiencing at the moment and to the incapability of the government and the Federation to solve this crisis. Therefore, the emergence of social movements and organizational figures, different from that of the Federation, is an approach that the coffee-growers have taken to counterattack the threat of losing the way of life that has been passed on from generation to generation.
